Inspiration
Jason Wu is the 27-year-old designer who gained international recognition for dressing First Lady Michelle Obama in his single-shouldered, white silk chiffon inaugural gown. His countless loyal clients around the world continue to grow, and celebrities dressed include Diane Kruger, Natalie Portman, and Drew Barrymore, to name a few.
The Create by Jason Wu camera is a manifestation of the eclectic and diverse background of its designer. Wu combines modern lifestyle dressing with the spirit and detailing of haute couture in a way that is both innovative and romantically reflective.
Influenced by the classic photography of Richard Avedon and the collections of Charles James and Jacques Faith, Wu celebrates the female form by emphasising a woman’s hourglass silhouette while utilising the most luxurious fabrics and detailing. Harking back to the days when women were always polished and styled to perfection, the Jason Wu collection aims to revitalise the art and perfection of dressing with a relaxed and youthful attitude.
CREATE by Jason Wu is a new GE digital camera that flawlessly merges fashion with the latest technology in a revolutionary way. Echoing Jason’s signature style and attention to refined details, these unique cameras and designer accessories embody Jason’s timeless style and luxurious detailing in both colours and materials for a total departure from the ordinary.


